Every day, the average American generates 4.5 pounds of trash.1 In a
year, that adds up to an estimated 250 million tons.2 So where does it
all go? Well, approximately 33 percent of that waste is actually recycled or composted,
about 13 percent is burned, and the remaining 54 percent gets buried in landfills.
But what if we could decrease that landfill piece of the pie by increasing the recycling
one? As the makers of Ziploc® brand products, we are committed to doing
just that. Our first step? Landfill diversion.
Basically, we’re talking about helping to keep our country’s landfills from growing
any bigger as a result of our products. Our goal is to offset the amount of Ziploc®
brand products we produce every year—that could potentially end up in landfills—by
making sure the same amount of other recyclable materials actually gets recycled
instead of just thrown away.
Encouraging more people to recycle means more gets recycled and not thrown away.
By 2013, we will be diverting well over 100 million pounds of waste from our country’s
landfills, the same amount we manufacture in Ziploc® brand products every
year. And if we can help divert even more waste, our collective impact on landfills
gets even smaller.
So pick up a box of Ziploc® brand Bags or Containers at your local store
and help us help keep landfills from growing.
1. Municipal Solid Waste "Non-Hazardous
Waste" U.S. Environmental Protection Agency.
2. "Municipal Solid Waste Generation, Recycling, and Disposal in the United States:
Facts and Figures for 2008"